Red Banyan Group Blog

IQ Formulations Praises GNC for Enhancing Its Supplement Testing

IQ Formulations Weighs in on Testing and Quality Control.

IQ Formulations, a leading manufacturer of health and nutritional supplements weighed in on GNC’s recent announcement that it would take a deeper look into the supply chain to … (read more…)

Red Banyan Announces New Headquarters in Deerfield Beach

Top Florida-based PR firm Red Banyan Group today announced its new company headquarters in Deerfield Beach, Florida.

The agency, which specializes in corporate and crisis PR, opened the new office … (read more…)

Crisis PR – The Power of the Press to Fight for Justice

Often, when people hear terms such as crisis PR, crisis management, crisis public relations or litigation PR they envision a team of spin doctors doing damage control for a company or person whose acts have landed them in hot water.

What many … (read more…)

Crisis Bubbles Up for Fanta

In today’s online age, it seems the world’s most powerful brands are making the most reckless PR missteps. This week, worldwide powerhouse Coca-Cola finds itself under fire after releasing an ill-advised commercial for Fanta in Germany.

The … (read more…)

Red Banyan Group Presenting at Major AILA South Florida Event

Red Banyan Group is presenting today at the 36th annual South Florida Immigration Law Update.  The event examining the most pressing immigration-related issues, is organized by the South Florida Chapter of The American Immigration Lawyers … (read more…)

Always Be Prepared

A week ago the San Francisco 49ers hired new head coach Jim Tomsula. TomsulaYahoo … (read more…)

Carnitas and Crisis Communications

“SORRY, NO CARNITAS,” said the signs gracing the doors of hundreds of Chipotle restaurants around the country. The pulled pork is incredibly popular with the fast-casual restaurant’s customers who order it in their burritos, tacos and bowls, so … (read more…)

Sun-Sentinel Includes RBG in “People on the Move” Column

We announced a few weeks ago that Jarad Geldner had joined Red Banyan Group as Principal and Washington, D.C. Office Director. The South Florida Sun-Sentinel (read more…)

Exciting News from NuMale Medical Center

Capping off an extremely successful 2014, RBG client NuMale Medical Center announced exciting plans for the new year this week. The nationwide network of clinics focused on men’s sexual health and overall well being grew to eight offices, treated … (read more…)

Red Banyan Group’s Evan Nierman Featured in Business Journals

Top national publication The Business Journals again turned to Evan Nierman, Red Banyan Group’s Founder and Principal for his expert analysis on corporate leadership and communications strategy. In a series of excellent pieces by (read more…)

Red Banyan Group Welcomes New Principal Jarad Geldner

Leading strategic communications firm Red Banyan Group announced that Jarad Geldner will join the firm as Principal and Washington, D.C. office director.

Jarad brings more than a decade of experience in political, corporate, and crisis (read more…)

Email Subject Lines: Love ‘Em or Hate ‘Em?

In a humorous and delightfully candid article for The Washington Post, author Phillip Bump points to the … (read more…)

Local NBC Station Turns to Red Banyan Group for Analysis

Leading crisis communications firm Red Banyan Group is regularly asked by the media to provide insight and analysis on high-profile and high-stakes news events.

When allegations against Bill Cosby were making headlines, Evan Nierman appeared on … (read more…)

Very Exciting Expansion News from Boost Media

Red Banyan Group client Boost Media made a major and incredibly exciting announcement last week! The ad optimization company has raised $19 million in Series C funding. The funds, from Battery Ventures and a … (read more…)

Why the Bill Cosby Crisis PR Strategy Is Failing

Public figures typically have to make a strategic choice when the press is demanding answers: speak out or clam up. Bill Cosby and his PR team are currently attempting to do both, and it’s not working.

Richard Branson’s Stellar Response to Galactic Failure

Commercial space travel seems a bit further off in the future following the crash of the Virgin Galactic “SpaceShipTwo” a few weeks ago. The test flight in the Mojave Desert crashed on Halloween, … (read more…)

Lululemon Announces One Relationship, Loses Others

High-end athletic apparel company Lululemon once again found itself in hot water after recently proclaiming that it was in a “new relationship” with the Dalai Lama. Intended as a cutesy, social media-inspired announcement about the company’s … (read more…)

Breaking the Bad Silence from Toys “R” Us

Toys “R” Us found itself in the middle of a national controversy last week over the sale and subsequent pulling of Breaking Bad action figures in its stores across the country.

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Taxis or Terrorists: Words Matter

Alex Friedman, president of the Pennsylvania Taxi Association and general manager for a Philadelphia cab company, recently drew the ire of the Internet when he compared the rise of popular ridesharing service UberX to the rise of the terrorist group … (read more…)

Sun Sentinel Publishes AILA South Florida Op-Ed

A thoughtful opinion piece from AILA South Florida member and past president Tammy Fox-Isicoff ran in the South Florida Sun Sentinel this week. The op-ed discusses the serious consequences of President … (read more…)

Red Banyan Group Expands With Opening of Washington, D.C. Office

Leading strategic communications firm Red Banyan Group announced the opening of its new office in Washington, D.C., marking another major milestone for the growing company.

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Political Scandal and Viral Online Content

The media’s appetite for scandal is no great secret. But how did the rise of the Internet – and of social media – contribute to that?

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Red Banyan Group Founder Quoted in National Business Journal

Top national publication The Business Journals turned to Red Banyan Group Founder and Principal Evan Nierman for his expert analysis on two recent stories regarding some of the year’s most publicized crisis response efforts.

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Mike Tyson Begs to Be Hit in New Turning Stone Ad

Would you hit Mike Tyson if he told you to? In a new T.V. ad for Turning Stone Resort Casino that debuted today, the boxing legend repeatedly demands to be “hit” by a blackjack dealer at the resort.

Check out the ad at (read more…)

Incredible Story of 71-Year-Old Powerlifter Highlighted in Senior and Health Media

After only recently joining the sport of competitive powerlifting in his retirement, 71-year-old Oneida Nation Member Ray Fougnier has experienced remarkable success in the sport, recently winning the U.S. national title and qualifying for his … (read more…)

AILA South Florida Member Quoted in Sun Sentinel

Red Banyan Group client AILA South Florida had a member prominently quoted in a piece in the South Florida Sun Sentinel this week. AILA member, immigration lawyer, and executive director of Catholic … (read more…)

Home Depot and Target: Communications Lessons from the Largest Data Breaches

Wikimedia Commons(read more…)

Great Banyan Tree Mirrors RBG Principles

Photo: Wikimedia Commons(read more…)

IQ Formulations to Expand South Florida Headquarters

Red Banyan Group client IQ Formulations, which was recently named to Inc. Magazine’s 50 fastest growing private companies in the nation, announced this week that it will be relocating and expanding its … (read more…)

Turning Stone Resort Casino Hosts Seventh Annual Golf Tournament for Notah Begay III Foundation

Red Banyan Group client Turning Stone Resort Casino is hosting its seventh annual Notah Begay III Foundation (NB3F) Challenge today. This year’s Challenge features eight of the best PGA TOUR Professionals competing in a Team USA vs. Team … (read more…)

AILA South Florida Urges President Obama to Enact Immigration Reform

The South Florida Chapter of the American Immigration Lawyers Association this week issued a statement calling on President Obama to use his executive powers to help alleviate the current immigration … (read more…)

NuMale’s Dr. Christopher Asandra Interviewed on Austin Radio

NuMale Medical Center‘s founder and Chief Medical Officer Dr. Christopher Asandra was featured on the Healthy Choices radio program on 590 KLBJ-AM in Austin, Texas over the weekend.

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IQ Formulations Among Nation’s 50 Fastest Growing Companies

Red Banyan Group client IQ Formulations was named to the Inc. 500 list today,recognizing the company among the nation’s fastest growing private companies. IQ Formulations not only made the list, but ranked in the top 50, growing an astonishing 5,486 … (read more…)

NuMale Highlighted in Albuquerque Business First

Large PNG logoA news piece published last week in (read more…)

IQ Formulations Launches Sleek New Website

Red Banyan Group is excited to announce that our client IQ Formulations officially launched its new company website this week!

IQFormulations_logo_RGB(read more…)

NuMale Medical Center Featured on Univision Las Vegas

Red Banyan Group client NuMale Medical Center was highlighted in a news segment on Univision Las Vegas over the weekend. NuMale Founder and Chief Medical Offer Dr. Christopher Asandra was interviewed at the … (read more…)

The Miami Herald Runs AILA South Florida Op-Ed

Red Banyan Group client AILA South Florida once again had a member’s opinion piece published in The Miami Herald this weekend. Written by South Florida AILA member and former Immigration Judge Bruce W. … (read more…)

Tiger Woods Returning to Turning Stone for Charity Golf Tournament

The Oneida Indian Nation yesterday announced that Tiger Woods would be among the premier golfers who are raising awareness and funding to address health and wellness concerns facing Native American children.

The Notah Begay III Foundation … (read more…)

AILA South Florida Member Publishes Oped in The Miami Herald

South Florida_2955c-01 (3) (640x483)Rebecca Sharpless, an … (read more…)

RBG Client Featured on ABC’s Nightline This Week

RBG client Lerman Law Firm was once again highlighted in a special report on ABC’s Nightline this Sunday. The piece on the latest developments surrounding alleged Ponzi schemer Ephren Taylor featured the … (read more…)

Super-Sized Entertainment at Turning Stone

Red Banyan Group’s client Turning Stone Resort Casino last weekend hosted an event of mammoth proportions - the All-Star Sumo wrestling tournament. The first event of its kind at Turning Stone, this larger-than-life tournament featured ten … (read more…)

Identifying Your Spokesperson in a Crisis

An interesting recent article from PRDaily addressed the question of who a company or organization’s spokesperson should be in a crisis. Careful considerations should certainly be given when deciding this important point. Here is Red … (read more…)

Top PR Agencies Vow to Behave on Wikipedia

Eleven prominent public relations agencies published a statement last month pledging to respect Wikipedia’s terms of service. The action followed a recent roundtable discussion organized in Washington, D.C. between PR professionals, the … (read more…)

Metabolic Nutrition’s Tri-Pep Now Available at Vitamin Shoppe

Tripep_Available_VSRed Banyan Group client and leading fitness supplement provider … (read more…)

Ringo Starr Leaves His Mark on Turning Stone (Literally)

Ringo Starr creates the inaugural handprint display for Turning Stone Hands of Fame(read more…)

AILA South Florida Issues Statement on Top Immigration Issues

Red Banyan Group client AILA South Florida this week issued a statement addressing some of the country’s latest immigration issues. The organization’s comments focused on the humanitarian crisis … (read more…)

IQ Formulations Appearing Tomorrow at Europa Games Expo in Hartford

Red Banyan Group client and highly-respected nutritional supplement company IQ Formulations will appear tomorrow at the Europa Games Get Fit & Sports Expo in Hartford, Connecticut. A growing leader in the industry, IQ Formulations will host a … (read more…)

Red Banyan Group Client AILA South Florida Published in Sun Sentinel

A timely op-ed penned by AILA South Florida’s Jordana Hart was published in yesterday’s South Florida Sun Sentinel.

Ms. Hart’s insightful opinion piece discusses the humanitarian and refugee crisis surrounding the wave of immigrant children … (read more…)

AILA South Florida Cited As Immigration Expert Alongside Members of Congress

Red Banyan Group client AILA South Florida was quoted among prestigious company in articles on immigration reform appearing recently in The Miami Herald and El Nuevo Herald.

The piece included … (read more…)

Sportsbet Goes for Broke on World Cup Marketing Stunt

ABC’s Nightline Highlights Red Banyan Group Client

Red Banyan Group client Lerman Law Firm was featured in a special Nightline report this week. The firm’s founder Cathy Lerman appeared to discuss the latest developments surrounding alleged Ponzi schemer Ephren Taylor.

Below is the (read more…)

How to Make Sure You’re Quoted, and Quoted Accurately

As the face of media today shifts, those going in front of the camera or hoping to see their name in print must learn how to adapt along with it. While reporters move at record speed in an attempt to break a story, the interviewee has a … (read more…)

Health Media Features 71-Year-Old Powerlifter Ray Fougnier

Ray Fougnier is a 71-year-old retiree, an Oneida Indian Nation member and a national award winning powerlifter.

After only recently joining the sport, Fougnier qualified for the worldwide powerlifting championship in Johannesburg, South Africa … (read more…)

AILA South Florida Appears on NBC 6 and in The Miami Herald

Red Banyan Group client AILA South Florida recently appeared in top local media outlets for its sponsorship of the local Celebrate America Fifth Grade Creative Writing Contest. After AILA selected its … (read more…)

USA Today: NBA’s Message to NFL

USA Today published a powerful piece discussing the very real problem of racism in professional sports. This article is a must-read … (read more…)

Turning Stone to Host 2016 PGA Professional National Championship

The Atunyote Golf Club at Turning Stone Resort(read more…)

Leonard Pitts Jr.: “Let’s hear it for the Washington Slurs”

For those who have been on the fence on about the ethical and moral problems with the name of Washington’s NFL team, this powerful piece provides a clear explanation of why this issue is so important.

Let’s hear it for the Washington … (read more…)

CEOs with the Worst Reputations

A recent piece by 24/7 Wall Stranked the CEOs with the dishonorable distinction of having the worst reputations as … (read more…)

Top Native American Organization Responds to Dan Snyder’s New Foundation

The Washington NFL team says it wants to help Native Americans and has created a new foundation to do so. The National Congress of American Indians (NCAI), the unified voice of tribal nations, suggests that they start by dropping their offensive … (read more…)

Mozilla CEO Resigns Less Than Two Weeks Into Job

Brendan Eich, co-founder and freshly named CEO of Mozilla, stepped down today after less than two weeks in the top executive position. Eich’s recent appointment created a firestorm of criticism from employees and customers due to his 2008 donation … (read more…)

Reaction to the Foundation Recently Announced by the Washington NFL Team

The Washington NFL team recently announced that it was launching a new foundation to address the plight of Native Americans in Indian Country.  Below are links to some noteworthy news items from last week on the topic.  Many more can be found in … (read more…)

NPR Ombudsman: “A Ticking Clock For How To Report On The R**skins”

NPR Ombudsman Edward Schumacher-Matos has published a detailed and powerful article on the ethical and moral challenges of reporting on the Washington NFL team, given their current name and mascot. The piece mentions numerous publications which have … (read more…)

Amazing Israeli Technologies on Display at AIPAC Policy Conference

At the American Israel Public Affairs Committee (AIPAC) Policy Conference earlier this month, the 14,000 person crowd had the opportunity to see some of the world’s most innovative, futuristic technologies on display.

Four groundbreaking Israeli … (read more…)

Turning Stone Makes Headlines with Major Changes

Turning Stone Resort Casino in upstate New York is generating enormous excitement with its latest announcement. The top destination resort this week unveiled an enhanced lineup of gaming operations and an industry-leading new rewards program. … (read more…)

AILA South Florida Becomes Key Media Source on Major Immigration Topic

Red Banyan Group client AILA South Florida has emerged as a prominent media resource on the timely topic of Venezuelans applying for asylum in the U.S. amidst the current crisis in their home country. In … (read more…)

AILA South Florida Featured in Top South Florida Outlets

Red Banyan Group client AILA South Florida was prominently featured in several top Spanish language media outlets this week.

Updated logo(read more…)

Paula Deen Back in the Spotlight

Following the Paula Deen PR crisis last summer, the celebrity chef is now back in the media limelight with statements that are once again causing a stir. … (read more…)

Boost Media Announces Partnerships with Google’s DoubleClick and Marin

Young start-up Boost Media this week announced new partnerships with bid management industry leaders Google’s DoubleClick and Marin, signaling a major change in the process for creating and delivering online ads for maximum impact.

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AILA South Florida Highlighted in Local Press

Red Banyan Group client AILA South Florida received prominent press attention this weekend regarding its sponsorship of the local Celebrate America Fifth Grade Creative Writing Contest. … (read more…)

Pushed to Tears: The Bode Miller Inquisition

Below is an op-ed written by Red Banyan Group Founder Evan Nierman on NBC’s controversial interview with Bode Miller this weekend.

Once, Twice, Three Times Not a Lady

Much talk has swirled around the recent NBC interview with Olympian … (read more…)

Is Social Media Poison?

RIck Pitino addresses the crowd at Red White Scrimmage on Oct. 21 2012(read more…)

Top PR Mistakes to Fix This Year

Leading technology and business publication Venture Beat recently published an insightful piece on the “10 PR mistakes you need to resolve in 2014.” The article … (read more…)

AILA South Florida Creates Social Media Presence with Help of RBG

Updated logoRed Banyan Group client (read more…)

Justin Bieber PR Problems Continue

Following an arrest in Miami last month and a more than 100,000 siganture (read more…)

RBG Helps AILA South Florida Launch Powerful New Website

AILA South Florida, a leading regional chapter of the American Immigration Lawyers Association, has announced the launch of its modern, new website.

Complete with updated features … (read more…)

Deport Justin Bieber Petition

Following Justin Bieber’s arrest last week in Miami Beach, a petition on the White House website arose asking for Bieber’s deportation back to his home … (read more…)

Turning Stone’s Skaná Spa Featured on

Skaná Spa at Central New York’s Turning Stone Resort was the spotlight of a detailed feature article on Discussing … (read more…)

Oneida Nation to Meet with UN Human Rights Office Today

Oneida Indian Nation Representative Ray Halbritter, leader of the Change the Mascot campaign, has been invited to meet today with officials from the United Nations to discuss the racially … (read more…)

The Justin Bieber Image Crisis

Pop superstar Justin Bieber was arrested earlier today in Miami Beach under suspicion of DUI and drag racing. After failing a field sobriety test, Bieber was reportedly taken into custody and booked on a drunken driving charge.

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AILA South Florida Blog Looks at Immigration Reform

With the help of Red Banyan Group, AILA South Florida, recently launched a totally rebranded and updated website which is already proving to be an excellent resource for visitors looking for information about immigration law, South Florida … (read more…)

Evan Nierman Quoted on Fallout from Botched Obamacare Launch

Red Banyan Group founder Evan Nierman was recently quoted in a Modern Healthcare article about the recent turnover of senior executives at one organization following the flawed rollout of the (read more…)

New Change the Mascot Ad Timed to Coincide with MLK Day

A new radio ad, titled “Civil Rights,” will debut this weekend featuring Congresswoman Eleanor Holmes Norton (D-D.C.) stating that Martin Luther King, Jr. would demand the Washington NFL team change its name. The radio spot will air throughout the … (read more…)

First Washington NFL Team Player Steps up to Support Team Name Change

Cornerback DeAngelo Hall of the Washington, DC NFL team stepped forward to become the first current team member to state that the franchise should change its name and mascot. Hall made his statement yesterday on an appearance on FOX Sport’s Keeping … (read more…)

Protect Yourself with ID Guardian–Order Today!

With cases of identity theft and electronic pickpocketing growing rapidly and even some of the nation’s biggest companies experiencing data breaches, South Florida startup ID Guardian has developed a sleek and powerful solution.

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Boston Globe: Time for a New Name for Washington NFL Team

The Boston Globe published an editorial this weekend stating that the time has come for the … (read more…)

Chris Christie’s PR Crisis

New Jersey Governor Chris Christie has been a rising national level political star discussed as a possible contender for the 2016 presidency. However, recent revelations in the investigation of suspicious lane closures on the George Washington Bridge … (read more…)

“Redskins” Trademark Rejected by U.S. Patent and Trademark Office

The U.S. Patent and Trademark Office (USPTO) recently rejected an application to register a trademark for “Redskins Hog Rinds,” deeming the R-word “derogatory slang” and stating that the product’s name “consists of or includes … (read more…)

U.S. PTO Rejects “Redskins” Trademark

The Oneida Indian Nation, leader of the Change the Mascot campaign, issued the following statement in response to the U.S. Patent and Trademark Office’s rejection of a trademark request using “Redskins.”

Decision to Reject “Redskins” as … (read more…)

The Washington Post: Name Change for Redskins Should Be Part of Fresh Start

In an extraordinary editorial, The Washington Post this weekend called again for its … (read more…)

Rob Ford Announces Re-Election Campaign

Toronto’s controversial and now notorious mayor Rob Ford today announced his plans to run for re-election in this fall’s race.

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Oneida Nation Representative Published in The Washington Post

compelling op-ed by Oneida Indian Nation Representative and leader of the … (read more…)

Who Is Red Banyan Group?

Red Banyan Group recently created this introductory video describing the company’s principles, qualifications and strategic approach to communicating effectively.

What’s Your Story?

What makes a product sell? What makes people identify with a certain brand? Why does a mother buy Coke over Pepsi without a conscious thought?

Surprisingly for some, the reasoning often has nothing to do with the product’s style, features, or … (read more…)

The Strange Case of Justine Sacco

Over the past several days we at Red Banyan Group have been asked repeatedly what we make of the imbroglio involving fired public relations executive Justine Sacco.

For those not familiar with the details, Sacco sent a short and highly offensive … (read more…)

The Latest in the Lululemon PR Crisis

Last week, Lululemon generated an additional round of criticism and confusion.

Lululemon(read more…)

Oneida Nation Op-Ed Featured in Washington Jewish Week

An op-ed from Oneida Indian Nation Representative Ray Halbritter was published recently in Washington Jewish Week. The piece discusses the role that the Jewish community can play in helping change the racist name of Washington’s NFL team.

Check … (read more…)

Civil Rights Coalition Calls On D.C. NFL Team to Change Name

Yesterday, leading civil rights coalition The Leadership Conference on Civil and Human Rights passed a resolution urging the Washington NFL team to change its offensive name.

Below is a compelling article from (read more…)

The Top 10 Career Crashes of 2013

The past year certainly had its fair share of image crisis and public relations challenges, particularly among public figures. So much so that Forbes recently released a list of (read more…)

Washington Faith Leaders’ Letter to NFL Gains Momentum

The Washington Post this morning highlighted the … (read more…)

More than 60 D.C. Clergy Send Letter to NFL Opposing Team Name

USA Today reported in this morning’s newspaper that a letter has been sent to NFL Commissioner Roger Goodell … (read more…)